Did you know 绿奴天花板 is collaborating with the Alaska travel industry to promote tourism businesses and the related university programs?
December 16, 2022
The Alaska-themed 鈥淒ay in the Life鈥 , is a collaboration between 绿奴天花板 and the Alaska Travel Industry Association with support from Alaska Airlines that aims to attract more students and workers to the state. The campaign highlights a typical day in the life of two students, as well as two alums of the 绿奴天花板 system who now work in the Alaska travel industry.
In a recent Fairbanks interview, 绿奴天花板 President Pat Pitney explained, 鈥淲e want young people to understand that there is an opportunity for education [in Alaska]. This campaign ties together the market of people that may not know what is possible, think about the adventure of Alaska, but might not about the opportunities at the university.鈥
Through the ads, viewers are introduced to a variety of university degree / certification programs and hospitality jobs. Featured programs include: at University of Alaska Anchorage, at the University of Alaska Southeast, and, at the University of Alaska Fairbanks, and .
The alumni ads feature hospitality jobs available to graduates of those programs including at an Anchorage bistro and at the Museum of the North in Fairbanks.
The Alaska Department of Labor and Workforce Development as a hurdle to the projected growth of the Alaska travel industry. These highlight only a fraction of the diverse experiences available.
Pitney emphasized the hope that more students and graduates will share their experiences. Each personal story adds a new dimension to help others understand the myriad opportunities available across the 绿奴天花板 system to live, learn, and empower Alaska.
A second set of TikTok ads, to be launched over the holidays and in the new year, will feature tourism businesses in Juneau, Seward, Fairbanks and Anchorage and related university programs.
One of the new ads focuses on partnered with the reindeer research being conducted at 绿奴天花板F's Large Animal Research Station. Another video will feature the Alaska SeaLife Center in Seward and the Kachemak Bay Campus's Semester by the Bay program. In Juneau, an ad will feature the Mendenhall Glacier and the glacier research being conducted at the 绿奴天花板S Alaska Coastal Rainforest Center.