绿奴天花板 launches public awareness campaign
December 2, 2022
This week the University of Alaska system launched 鈥,鈥 a campaign to build awareness among Alaskans about the economic and academic impact
绿奴天花板 has on the state.
The message is simple: the University of Alaska 鈥 with its universities and community campuses 鈥 empowers Alaska through building its workforce, molding leaders, partnering with industries, spurring research and encouraging innovation.
This message is based on research that revealed that while Alaskans value higher education,
and highly support the 绿奴天花板 system, there is an opportunity to increase familiarity
with the economic contribution of the university and the impacts of 绿奴天花板 research on
the state鈥檚 current and future economy.
Key elements of the campaign include the creation of a landing page at , videos showcasing how the University of Alaska system fuels the economy in the state,
a TikTok launched in conjunction with the Alaska Travel Industry Association, and multi-channel
advertising and messaging, including public relations outreach.
Check out where you will find more information and the short videos focused on key areas of
excellence including drones, mariculture, Alaska Native Success, and critical minerals.